Join the Shoppers V.I.B. Program

April 10, 2019

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The Shoppers V.I.B. Program (aka Very Important Baby Program) was the rewards program specifically for parents that loved to stock up on baby supplies at their local Shoppers Drug Mart pharmacy.

To the disappointment of many Canadians, this program was phased out in 2016 to make way for bigger things...

Since then, Shoppers Drug Mart was purchased by Loblaws and they've combined their customer rewards to create the brand new PC Optimum loylaty program rolled out in 2018.

PC Optimum offers, apps, and other FAQs

Don't worry parents - you can still get the exclusive free baby samples you love - you'll just need to do it through your PC Optimum card now (here's how it all works and what's changed).

Looking for more free baby samples?

We've got the details on how to get your free baby samples and coupons from the top baby brands in Canada:

You can also grab current free baby samples, coupons, and deals right here (updated daily).

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