The royal treatment, just short of a trumpet fanfare, is to be had for Coast Rewards members. The premium guest privileges program rewards you for your loyalty with bonus benefits and preferential treatment during every stay. Each qualifying dollar you spend at Coast Hotels earns points toward exciting vacation packages, complimentary stays, room upgrades and valuable merchandise. Redeem membership points for free stays, entertainment options, gift cards and airline mileage. There are special perks for members during every Coast Hotel visit.